HERITAGE FOR EDUCATION AND RESEARCH
For those who believe in corporate cultural heritage as an opportunity for education, to strengthen the sense of belonging and engage stakeholders, fostering awareness within the company of a unique history. Sharing knowledge and returning it to the community as a common good. Engagement, cooperation, and inclusion are the key words that can define projects aimed at enhancing one’s corporate Heritage, where the main protagonists are people, young people, students, schools, education, scientific research, social operators, and the workforce.
WHO IT IS FOR
The People project of Made In Heritage is aimed at individuals, particularly young people, who want to receive training on enhancement topics. It is also intended for companies that need new professional profiles and wish to develop the skills of their internal resources, as well as for educational institutions that operate to promote corporate culture.
Context and Objectives
Digital conversion of corporate archives today is a technically simple and low-cost process: the necessary technologies are easily accessible, and the digital divide that still affects many Italian companies is mainly the difficulty in finding human resources who can use these technologies methodically and to professional standards. In this sense, the People project offers two alternative solutions: training of existing internal resources within the company, or providing externally trained professionals. In both cases, the resources receive advanced, practical, and highly experiential specialist training, delivered using the most cutting-edge technological tools and conducted by university and post-university level instructors (who are also aware of the practical needs of businesses).
Development of Activities
The training, with practical and interactive workshops, covers all the topics relevant to a company aiming to enhance its heritage. After addressing all the “technical” aspects (technical tools and algorithms for digital conversion, 3D photography and photogrammetry, video-making), the training program provides specialist skills in marketing and communication (publication platforms, indexing, SEO copywriting, technical English, social media marketing).
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