THE FUTURE OF HISTORY IS DIGITAL
The history of our country is marked by visionary and dreaming entrepreneurs who have shaped the way we live and work. Sometimes they already collect and preserve a heterogeneous body of documentation capable of reconstructing the history of their company, but today that is no longer enough: the future of businesses is digital. Having a presence on the web with structured content is strategic, just as being recognizable through one’s own history is a testament to uniqueness and authenticity. Becoming aware of the importance of the virtual dimension represents a competitive advantage for expanding networks of relationships and for sharing one’s values, both internally and externally to the company.
WHO IT IS FOR
The Story project of Made in Heritage is aimed at companies that are aware of having an original, valuable, and successful past, and that want to bring their history to light as a corporate asset from which to generate value.
Context and Objectives
The most celebrated Made in Italy companies owe their success precisely to their ability to draw from their past, considering Heritage as a core asset. Think, for example, of documentation related to patents, design projects, or fashion collections. A large part of the Italian industrial and manufacturing landscape holds important stories, yet they often remain unexplored, sometimes hidden in archives, corporate museums, or private collections, or entrusted only to the memories of their protagonists. The goal of the Story project is to build an entrepreneurial model for managing corporate history based on digitization, designed to highlight the continuity of corporate values over time—representing a constant guarantee of reliability and quality for the brand and its products, both today and in the future.
Development of Activities
The essential step to undertake the Story project primarily concerns the creation and reorganization of the historical archive, which includes documents, prototypes, finished products, promotional and communication materials, drawings, photographs, as well as oral testimonies. The turning point of this operation is the digitization of the process, which makes it possible to quickly transfer all materials useful for the reconstruction of the company’s past into the virtual world. This makes it possible to develop a variety of tools aimed at enhancing the company’s value, ranging from the corporate museum, both physical and virtual, to communication content (including materials intended for social media), from archives supporting the development of new products to tools for internal training.
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